Apple iPad: more awesome than expected
Despite how much less like a sanitary napkin Apple Tablet sounds, a gaunt Steve Jobs announced that Apple’s long-rumored technology wonder-project is officially called the iPad. In an attempt to meet...
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Once students go Mac, they don’t go back
After days of speculation about the Apple tablet flooding your Facebook news feeds and Twitter streams, it is finally official. On Wednesday, Apple CEO Steve Jobs unveiled the company’s highly...
View ArticleiPad: Woot woot or womp womp?
Apple products never fail to draw crowds on their release dates. The iPad was no exception: More than 300,000 iPads were purchased Saturday through in-store transactions and pre-ordering. In addition,...
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Student launches USC Apple application
Students can now track Campus Cruiser, view USC maps and have access to a multitude of other university related information — all on one convenient application. Access - Users can utilize these...
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People attached to brands, USC research finds
A new research study from the USC Marshall School of Business suggests that attachment to certain brands or products might be much stronger than consumers think. The study, based on surveys and real...
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Apple adds another piece to music pie
There’s no question that Apple revolutionized the way we listen to music. The music industry in particular has undergone significant changes because of digital music sales through the iTunes Music...
View ArticleTechnology world comes off as exclusive
2 011 is the year of the tablet. At least, that’s the buzz from Las Vegas. The annual Consumer Electronics Show wrapped up Sunday, and although it showcased a variety of new devices and software, like...
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Job-less Apple still has shine
This past week, Steve Jobs, CEO of Apple, the popular computer brand and the 56th largest company in terms of revenues in the world, announced that he would be taking an indefinite medical leave of...
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Ventures all about timing
What would you do if someone offered you $100,000 to drop out of college? Of course, such a gift would come with some strings attached. In this case, you’d need a really good idea and the ability to...
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Students must be proactive
The New York Times has come out with yet another sweeping catchphrase to characterize our generation of college-aged students and recent graduates. This time, we are supposedly proud members of...
View ArticleNo happy ending for Phone Story app
This week Apple banned from its store the iPhone application Phone Story just three days after its release. The game depicts a cartoon character working through the realistic and often unpleasant...
View ArticleStudents reflect on Jobs’ impact
Steve Jobs, the visionary co-founder and former CEO of Apple Inc., passed away Oct. 5 at the age of 56. News of his death dominated global media headlines and the online sphere throughout the day, with...
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Steve Jobs, the modern American hero
Every generation has its heroes. These figures all have critics, but people in almost every demographic category revere them. Their importance shapes our culture. What about this generation, though?...
View ArticleApple has its eye on television market
Speculations of Apple releasing a television set were further fueled after the release of Walter Isaacson’s biography Steve Jobs on Oct. 24, which hinted that Apple was moving into the television...
View ArticleSamsung and Apple battle for South Korean market
In the last week, South Korean smartphone subscriptions have surpassed 20 million. As smartphones become an integral part of more and more peoples lives, the competition within the smartphone market...
View ArticleUSC Bookstore sets record with tablet sales last year
The USC Pertusati Bookstore reported Friday that it had the largest number of iPad sales across college campuses nationwide with sales reaching an all-time high of $12 million last year. Director of...
View ArticleDespite underwhelming support, Google Music Beta released today
Today, Google is expected to announce the release of downloads to its Music Beta streaming service at an event in Los Angeles. The only problem: Many major record labels are not yet on board. Universal...
View ArticleGoogle Play could be competition for Apple
Recently Google replaced its old Android Market with the shiny new Google Play. Whereas the old Android Market was centered (obviously) on Android phones, Google Play sits dead-center on the Google...
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Wozniak speaks about his memories at Apple
Apple cofounder Steve Wozniak discussed his love of technology, and especially computers, at a Town Hall hosted by USC’s Academic Culture Assembly on Thursday. “A computer sitting there unused was a...
View ArticleNew iPhone not for everyone
Apple has been up to a lot recently. In addition to releasing the iOS 6 update with a revamped map and a “do not disturb” option, Apple has people clawing to get the new iPhone 5, so much so that...
View ArticleStudents should appreciate iPhones
The iPhone 5 has officially arrived on campus. Many students have their new toys on display in classrooms and dining halls, some still with the protective plastic wrap in place. Students with the “old”...
View ArticleEnd of Ping a necessary sacrifice for Apple
We are all aware of Apple’s flawless track record when it comes to creating new gadgets. Their web services, however, have not fared quite so well. Now, with the demise of the company’s social media...
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Annenberg center researches smart watches
Smart watches are probably not the next big thing in technology, according to the Center for the Digital Future, a research institute under USC’s Annenberg School for Communication and Journalism,...
View ArticleApple can move on by looking to the past
Let me start by saying this: Apple is not going under. Even though Apple’s stocks are nearly half what they were worth just a year ago, let’s not forget that earlier this year, Apple disclosed that it...
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Apple’s iOS 7 takes time to accept
I wasn’t necessarily thrilled when I first downloaded iOS 7, the newest version of Apple’s operating system. I’m also the first, however, to admit that the changes are growing on me. Since the...
View ArticleiPads prove useless in the classroom setting
Last week, the Los Angeles Unified School District launched its $1 billion tablet initiative in an effort to give an iPad to every student in the district, according to the Los Angeles Times. But no...
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CarPlay branches out to reach new generation
This week, Apple announced more details for CarPlay, a retrofitted iOS interface that would link your phone with the dashboard of your car. Perhaps more exciting than the interface itself was the crop...
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Apple product hype has crossed the line
Apple revealed that the first pre-orders for the iPhone 6 and iPhone 6 Plus set an all-time record, causing the U.S. website to crash almost immediately after the launch. The buying frenzy came after...
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